Art Licensing

How to Prep for Licensing for Artists

August 12, 2020


I'm a full-time artist and online educator. You can find my watercolor designs on products all around the globe. This blog is where I share all of my latest art business tips for you!


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License Your Artwork


Creative Clarity is a powerful mini-course designed to get your art biz started with clarity and intention.

Grow your art business and expand your revenue streams with art licensing! Join the waitlist to get notified when doors open.

In May 2020, we welcomed our first group of students in my new online course: Licensing for Artists! This was such an exciting time, as I had spent the last year planning and developing the content for the course to be as helpful as possible for students. 

Since class ended, a couple of my students have *already* snagged their very first licensing deals. And many students are on their way to either setting up their portfolios, developing their artwork style further, or preparing their client pitches. I am so excited to share their personal stories to come.  

In the meantime, I know that some of you weren’t able to join us yet and so I wanted to give you advice on what you could be doing in the meantime before enrollment opens again. That’s what today’s post is for! 

If you’re not sure what the course is about, you can check out the waitlist link above for more info. In short, it’s a 6-week online course teaching you the ins and outs of licensing your art, how to get licensing clients, how to brand yourself as an artist, set up your website, price your work, understand contracts, and more! 

Still not sure what licensing is? Art licensing is basically like “renting” the rights of your artwork to other brands and companies, usually so they can produce physical products with it. For example, think of a wallpaper company, licensing your design to create beautiful wallpapers to sell to their customers. And you earn a percentage of sales!

Now, let’s get into 3 simple steps that will help prepare you for the next class of students:

1. Create artwork. 

You do not need a huge portfolio of work for the course to benefit you, but the more artwork you can create now, the more time you will save for yourself in the long run. 

In class, we have an entire module dedicated to Creating Marketable Art which will help give you some more specific direction. However, I think it’s great if you can start honing your skills and practicing in the meantime. But please remember you don’t need a picture perfect Instagram feed or finished website portfolio to join us! 

Need a little extra guidance right now? Read this blog post on finding your signature style as an artist. 

2. Play with digitizing your work and/or creating repeat patterns.*

In Licensing for Artists, we focus on the business and marketing side of licensing which is plenty for you to learn at once as is.

I do not teach you how to paint or create a full portfolio of repeat patterns in the course, so I suggest dipping your toes into this process if you haven’t already. 

I actually have two Skillshare classes showing you the exact repeat pattern methods I use: 

That being said, you can totally go through the course first and then learn this process afterwards. I just mention it now because it doesn’t hurt to practice when you can!

*One thing to note is, you don’t need repeat patterns to get your work licensed. There is plenty of artwork out there that is NOT a pattern and is licensed! But it can help expand your licensing opportunities if you have this skill. 

3. Be ready to push past any fears. 

One of the most difficult parts about licensing your work is simply putting yourself and your art out there. This course is here to give you the right tools to know exactly what steps to take. This ultimately leads to bringing you the confidence needed to present your art to clients and the world.  

We discuss all of the possibilities for your art in licensing, and give you the knowledge you need so you can feel like, “Yes, I can do this!”. We discuss difficult topics like negotiation, understanding contract terms, and best practices for presenting and protecting your work online. 

My goal is to help you feel like navigating the art licensing world is not only manageable, but that your dreams for your art are possible, no matter what stage you are in. 

I hope to see you in class next time enrolment opens! If you’ve haven’t joined the waitlist yet, what are you waiting for?! Join the Licensing for Artists Waitlist here. You will get first notice when we open the doors again. I can’t wait to welcome you inside the course!

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  1. Maria Yepez says:

    Hi Juliet this was helpful. Thank you

  2. Janet O’Rourke says:

    I definitely want to take your course I’ve set aside time to really concentrate I’ve had 3 agents and I was really not happy with the results I have been a professional artist for 45 years doing many shows even the prestigious Smithsonian craft show 4 times, I have done wholesale with my one of a kind work to over 400 galleries and numerous juried art shows. I’m getting too old to be on the road for 20 to 40 shows a year. I have done some licensing with Mega brand puzzles, Amia sun catchers, heaven and earth stitches and many more, I’m published in many books etc… I just need to be able to do this on my own without someone telling me who I should license with and take much of my royalties… I am excited to be able to target the companies I want to work with and to focus on my brand.
    My website is
    Looking forward to the workshop!
    Thank you,
    Janet O’Rourke

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    Hi! I'm Juliet, an artist and surface designer. I create watercolor artwork and teach online classes for artists.


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