[Video Training] A Primer to Creating Products Strategically
Note: online courses are excluded from any discount codes unless a special sale is running.
"Just watched your product video and it was SO great! Thanks for keeping it simple and breaking it down into steps and for sharing all your resources! Such a great value and now I feel like I have a better idea of how to think about products and setting up a shop!" - Cheryl McCaffrey, Artist
A Primer to Creating Products Strategically
A 30 minute video training (slideshow with audio) + 3-page resources guide PDF
Available for immediate download after purchase
Do you want to open your own online shop? Do you make your own artwork, and want to see your art on products that you sell directly to customers?
If you're not sure how to get started, I've created this video training as an overview to help you navigate the basics of making strategic products that your customers want to buy.
Don't get stuck spending your cash on making products without any thought behind them. In this short but very sweet and concise 30-minute training, I'm sharing...
• An overview of the strategy behind creating marketable products
• 5 themes to help analyze your product idea and ensure its success
• Identifying your target market
• How to test your market (for free or cheaply!)
• Overview of the process of sampling and producing any product
• Ways to minimize your risk
• Pricing for retail vs. wholesale
• Setting up your product listings - what to include
• Marketing tips and launching your product
BONUS: I'm also including a 3-page PDF guide of resources for where to source packaging, printing products like calendars and tea towels, and MORE! This PDF is well worth the price of the entire training, because it includes sources that took me years of researching to compile.
Who is this training for? This training is geared towards artists or illustrators who want to produce their own products, but the principles can be applied to anyone creating a physical product of their own design.
If you're not sure if this is right for you, email me at email@example.com and I'll be happy to help and give you an honest answer.